CRM Software Development

Customer Relationship Management(CRM)

In Blueweb our CRM software assists in marketing, merchandising, selling, and smooth service operations of a business. In general it is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to a target customer at profit. It is grounded on high quality customer data and information technology.

Who actually uses CRM Software?

  •   Business that has sales, marketing, and billing teams.
  •   Business that creates quotes and sends invoices.
  •   Business that wants to increase efficiency and customer care.

Types of CRM:

  •   Strategic CRM :Customer-centric, based on acquiring and maintaining profitable customers
  •   Operational CRM :Customer-oriented processes such as selling, marketing, and customer service
  •   Analytical CRM : Intelligent mining of the customer data and using it tactically for future strategies.
  •   Collaborative CRM: Based on application of technology across organization boundaries with a view to optimize the organization and customers.

Why CRM is Necessary?

  •   CRM Systems Help You To Gain a Complete Understanding of Your Customer.
  •   CRM is a philosophy and strategy that centers around building better customer relationships.
  •   CRM Will Protect Your Vital Customer Data.
  •   Sales people can access their CRM data while on the road – either with a cloud CRM offering or through a mobile CRM app.
  •   A well-managed and planned CRM implementation will give you increased visibility of your customer :Each time your customer interacts with your business, such as through the phone, email, makes a purchase or inquires, that information is recorded in your CRM software, which gives you all the data you need to implement a more personalized experience.
  •   CRM Can Help to Identify Potential Leads by reviewing buying history, demographics or send an email campaign, customer analysis helps you sell, up-sell, retain existing customers and attract new ones
  •   CRM Can Be Customizable To Your Business and user adoptable.
  •   CRM Allows You To Track The Full Customer Life-cycle :CRM can give you access to a wealth of data that will help you to improve the service you provide and the experience your customer has with your business.
  •   From IT departments to finance, CRM can allow teams do to do business much more effectively such as managing contracts and orders
  •   Improves Sales Forecasting and Opportunity Management.

CRM Features/Functionalities:

  •   Contact Management
  •    Sales Team and Customer Opportunity Management
  •    Lead Management for determining high-quality leads
  •    Reports and Dashboards
  •    Customizable Home Screen and Layouts
  •    Sales Analytics
  •    Mobile CRM including a Mobile App and Alerts
  •    Sales Forecasting
  •    Sales Collaboration
  •    Email Client Integration, e.g. Outlook and Gmail
  •    Workflow and Approvals
  •    Sales Data


  •    CRM Data / File Storage
  •    Files Sync and Share
  •    Sales Performance Management
  •    Partner Management
  •    Chat integration
  •    Call Center Automation and Integration i.e. Salesvue
  •    Web Analytics Integration e.g. Google Analytics
  •    Support automation
  •    Web-based / Cloud-Based CRM or on-premise CRM deployment
  •    Email marketing integration e.g. MailChimp, Constant Contact
  •    Social Media Management Integration e.g. Hootsuite, Oktopost
  •    Case Management / Customer Satisfacation